From the Experts, UG2 in Action

From Field to Stands, UG2’s Expertise in Public Venue Services

By Greg Lanzillo

Our Winning Game Plan Strategy

At UG2, we strive to be good citizens of every industry we serve, whether we’re helping a commercial property gain a competitive edge, curating a welcoming destination for higher education students, enabling groundbreaking research at a life science facility, or optimizing uptime for a manufacturer.

But we admit we find particular pleasure in working with our public venue customers, whether with a university arena, city civic center, or major league stadium. Part of the thrill comes from our own enthusiasm, as fans, for sports matchups and arts performances. But a major factor is that the joy of competition or celebration is simply infectious. We love seeing people of all ages revel in the excellence of their favorite artists and athletes. And we take deep pride in our skill at making their experience as joyful and memorable as possible.

What better time to examine our place in that history than on American Football Day? Fall and football are inextricably tied together in much of the country, from Homecoming games to Thanksgiving broadcasts. American Football Day is celebrated on November 5, honoring the history of American’s most popular spectator sport.

On American Football Day – just like any other day of the year – you will find UG2 employees maintaining the public venues entrusted to our care. Our roles vary and are tailored to the unique needs of each customer and facility, but the full-service, round-the-clock attention required generally involves our stellar Operations and Maintenance teams who are monitoring the entire facility and checking the plumbing, electric and HVAC.

Here are some of the ways we put our skills to work to enhance the overall experience at a public venue:

Janitorial Services. Our teams make sure fans are greeted by sparkling clean restrooms, concourses, vendors stations, and retail areas, all sanitized and serviced throughout the game using environmentally sound methods and supplies.

Stocking and Special Area Servicing. You’ll find UG2 employees unloading deliveries and stocking supplies like vendor equipment and paper goods, cleaning and supplying sky boxes, corporate boxes, suites, green rooms, VIP areas, and locker room areas.

Delivering Pre- and Post Event Services. Team UG2 is on hand toset up and clean up for pre-events such as team meet-and-greets or VIP receptions, manage giveaways, and support any added entertainment on the field or court. Along the way, we’re mopping up spills, wiping down seats, clearing away confetti, and returning the facility to pristine condition—over and over again throughout the day.

Taking on Special Services. We’re often tapped to reconfigure spaces for events and meetings, conduct an off-season deep cleaning, or manage specialized care and maintenance of tile, woodwork, carpets, and glass surfaces.

The aspects of preparing for events are broad and complex, and we work very closely with our customers to ensure we think of absolutely everything. Our teams use many types of detailed checklists to stay organized. But it is of course the interpersonal interactions that stay with us, from making sure a fan with accessibility needs enjoys a smooth experience to responding to security inquiries to simply making sure there is a fresh batch of supplies in the restrooms.

We put our public venue practices to work with the other kind of football too – as well as every other imaginable event held in a public arena. Today’s facilities are spectacularly outfitted and equipped to hold events like concerts, graduations, and commemorations, and we have niche expertise in the lighting, sound and other specialties such as parking and events that allow such celebrations to go off without a hitch.  

Whoever you cheer on this weekend, whether it’s the home team you celebrated growing up, the college teams that had you tailgating in your early twenties, or the squad you follow in your adopted hometown, know there is a secondary team like UG2 in the background making every first down possible.

Greg Lanzillo
Senior Director, Operations