Must Have Ingredients for a Perfect Partnership Include Trust, Expertise, Innovation, and Commitment
With this year’s 2025 BOMA International Conference & Expo taking place in Boston, we were especially determined to welcome the commercial real estate industry to our hometown and reflect the spirit of UG2 and our city.
That motivation was the fuel behind our vision, leading to an experience that honed in on a core UG2 value: people. The theme? The Recipe for a Great Partnership.
“Just like a cherished family recipe, a successful partnership requires the perfect blend of ingredients, including trust, expertise, and commitment,” explains Kat Luce, UG2’s Vice President of Marketing and Communications.
“UG2 has spent years perfecting the recipe for exceptional facility services and that’s created lasting relationships that feel like family. What better way to celebrate that than with something warm, personal, and unexpected?”
A recipe is more than the sum of its ingredients, though that’s certainly an important component. It also requires care and consistency to make it meaningful. “That’s exactly how we approach our partnerships,” adds Kat.
Straight from the UG2 Kitchen
The UG2 team brought this creative concept to life through recipe themed giveaways, interactive booth games, and a thoughtful exhibit design that reflected our values and our people.
“We set our sights on making the most of the space—not just visually, but experientially,” Kat shares.
“We wanted to create a welcoming place that invited conversation,” says Sayne Jimenez, Brand and Creative Services Specialist at UG2. “So many booths offer the same thing—raffles, trinkets, a quick sales pitch. We focused on creating opportunities for real interaction.”
Those opportunities included a memory game that gave attendees the opportunity to win on-theme prizes like aprons, oven mitts, measuring spoons, and snack packs, plus the grand prize of a $250 William Sonoma gift card.
Additionally, visitors got to takeaway recipe cards with information on UG2’s services, plus a limited edition UG2 cookbook featuring recipes submitted by team members from across the country.
Recipes include Grandma Dee’s Homemade Meatballs from the Lanzillo Family and Empanadas from UG2’s Operations Manager, Tom McKenna. Of course, there are also desserts and drinks like the made-for-a-party Coquito from Iris Stymiest, Director of Payroll Benefits & Employee Services.
“We loved seeing people flip through the cookbook and realize it wasn’t just a gimmick,” says Lauren Lanzillo, Vice President of Culture and Community. “It was a genuine celebration of our culture and the people behind UG2’s success. That authenticity resonated.”
This blend of a traditional booth with an innovative take on conference interactions reflects UG2’s belief that great partnerships start with genuine connections—and a little fun doesn’t hurt, either.
“The feedback we got over and over again was that we were a breath of fresh air,” Lauren adds.
Community: A Key Ingredient for Success
From the clean, eye-catching graphics to the thoughtful take-home cookbook, every detail of the campaign reflected UG2’s philosophy: when you focus on people, great things happen.
So, while we were busy serving up conversation and connection on the expo floor, we also took time to give back.
Members of the UG2 team joined fellow BOMA attendees in assembling Summer Survival Kits for Bridge Over Troubled Waters, a Boston-based nonprofit supporting at-risk youth.
“Community is a key ingredient in everything we do,” says Rob Berger, Senior Director of Engineering. “Participating in this service event was a powerful reminder that real partnership means showing up for the people around us.”
We’re proud of the services we provide—but just as proud of how we provide them. That human connection is what drives lasting partnerships.
A Timeless Recipe with Room for Evolution
Just like a recipe that evolves as it is handed down generation to generation, the Recipe for a Great Partnership doesn’t end with the conference. The fundamental ingredients remain the same but may be combined in new ways to meet current demands.
“BOMA International gave us the chance to showcase what makes UG2 different,” says Kat. “Now we’re excited to carry that momentum forward with a fresh way to tell the UG2 story—and it’s one that clearly resonates.”
While we’re proud of our participation at BOMA, we’re even more proud of what it represents: that great service starts with great people, united by shared values and driven by a commitment to excellence.
At UG2, that’s our recipe—and we can’t wait to keep serving it up.
UG2 is a perennial platinum sponsor of The Outstanding Building of the Year (TOBY) and Industry Awards for BOMA Boston.